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Getting involved with your community can be one of the best ways to market your firm, not just because of the business you’ll gain from it, but precisely because it means becoming an active member of your community. Marketing is usually very one-sided. It’s a billboard, or an ad, or a Web site that allows for limited interaction , if any. Community involvement puts you in a much better position to get to know your potential clients, and to let them get to know you. Here’s how you can make it work to everyone’s advantage.
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